AVAILABLE NOW

2023-2024 Mueller Local Community Guide

REQUEST A COPY

Our Advertising & Marketing Solutions

Community Guide

40,000 copies of our Community Guide are delivered annually to every home and business, and distributed through 40+ racks in the area. Connecting you to local people, places, products, and services.

Targeet Guides

Thousands of local print Targeted Guides, including Home Improvement, Lawn & Garden, and Agriculture, are distributed at key locations like hotels, gas stations, and waiting areas. Connecting you to specific products and services in your area.

Online Directories

Explore over 30 targeted online directories, including marshfieldrestaurants.com and homeimprovementmarshfield.com. These platforms connect you to specific products and services in various industries, all accessible online.

Website Design & Build

We offer a wide range of web design services, from crafting new custom-built websites to starter websites. We can also update and improve your existing site to better reflect your brand and meet your needs, helping you establish a strong online presence.

Search Engine Optimization

We provide comprehensive SEO services, including local search optimization, review gathering, and managing posts on your behalf. Our expertise in boosting online visibility and search rankings is designed to attract more visitors to your website and grow your business with new customers.

Marketing & Design

We specialize in logo design, branding, and graphic design services to help establish and enhance your brand identity. From eye-catching logos to comprehensive branding strategies, our team ensures your business stands out and makes a lasting impression.

FROM OUR USERS

Jennifer Sobotta, CFMP; 
Foward Financial Bank

“Mueller Publishing is not only a provider of the highest quality book in the area, they are true consultants for the businesses they serve. Whether it is increasing our exposure on the web, providing tips on social media, or creating stunning designs, the Mueller team keeps the customers’ interest at the center!”

Bernadette,
Marshfield area resident

“I got my Mueller Book in the mail. It is the classiest looking thing that’s ever been in my mailbox! Nothing like setting the standard!”

Kathleen, 
Greenwood area resident

“The book has a lot more information in it and is easy to find things. It is done very well. The best I have ever seen. The business people with ads in there should be very proud.”

Bernadette,
Marshfield area resident

“I got my Mueller Book in the mail. It is the classiest looking thing that’s ever been in my mailbox! Nothing like setting the standard!”

Kathleen, 
Greenwood area resident

“The book has a lot more information in it and is easy to find things. It is done very well. The best I have ever seen. The business people with ads in there should be very proud.”

Jennifer Sobotta, CFMP; 
Foward Financial Bank

“Mueller Publishing is not only a provider of the highest quality book in the area, they are true consultants for the businesses they serve. Whether it is increasing our exposure on the web, providing tips on social media, or creating stunning designs, the Mueller team keeps the customers’ interest at the center!”

Our History

The idea of publishing a local telephone directory was born in the basement of Carl Mueller's home on 6th Street in Marshfield, Wisconsin. Carl's sons Bob and John had decided to establish a publishing company, and Bob began to gather information in the Appleton library regarding independent telephone book publishers. After reviewing the material, Carl made contact with the publishers mentioned in Bob's report and gathered all the information needed to develop a successful business plan. The business plan looked good, but implementation was problematic because there were no Mueller family members with sales experience. Sales people were hired and began contacting local businesses in February of 1995. Six months later, the first edition of "The Marshfield Area Telephone Directory" was printed, and distribution commenced in September of 1995.

 

Nathan, the youngest of the seven Mueller children showed great sales potential when he decided to just "grab some contracts" and go sell advertising. He didn't wait for any training but it was apparent he didn't need any to get started. Within a few short years, Nate bought the business from his father and has since created a product that was recognized in 2012 with third place for excellence in print directories and awarded the international "Gold Book Award" by the Association of Directory Publishers. Advertising sales for the 2012/2013 edition reached a milestone by grossing $1M for the first time in company history. The company now employs a staff larger than ten.

 

The name of the directory was changed in 1999 to "Marshfield Yellow Pages Inc." As the popularity of the book grew and the coverage area expanded, the name was changed in 2005 to "The Local Book". Finally, beginning with the 2010/2011 directory, the "The Central Wisconsin Mueller Book" has become a household name.

ONLINE Directories

Accounting
pp. 14-23
pp. 503-512
Agriculture
pp. 14-23
pp. 503-512
Apartments
pp. 14-23
pp. 503-512
Asphalt
pp. 14-23
pp. 503-512
Attorneys
pp. 14-23
pp. 503-512
Auto Dealers
pp. 14-23
pp. 503-512
Auto Repair
pp. 14-23
pp. 503-512
Banks
pp. 14-23
pp. 503-512
Beauty Salons
pp. 14-23
pp. 503-512
Building Supplies
pp. 14-23
pp. 503-512
Churches
pp. 14-23
pp. 503-512
Dentists
pp. 14-23
pp. 503-512
Funerals
pp. 14-23
pp. 503-512
Home Improvement
pp. 14-23
pp. 503-512
Insurance
pp. 14-23
pp. 503-512
Lawn & Garden
pp. 14-23
pp. 503-512
Medical
pp. 14-23
pp. 503-512
Plumbers
pp. 14-23
pp. 503-512
Real Estate
pp. 14-23
pp. 503-512
Restaurants
pp. 14-23
pp. 503-512
Senior Care
pp. 14-23
pp. 503-512
Septic
pp. 14-23
pp. 503-512
Storage
pp. 14-23
pp. 503-512
Weddings
pp. 14-23
pp. 503-512
apartmentenvelopelicensefilm-playphonecalendar-fulllaptop-phonediamond linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram